April 18, 2021

What is SEO ? Factors of SEO

What is SEO ?

What is SEO? SEO stands for search engine optimization.

In this article, we’ll explain what SEO means and we give an example of what that might look like for a beginning website owner.

First things first!

Let’s talk about what SEO, a short form of  “search engine optimization”,

Search engine optimization is improving sites to make them appear high in the search results of a search engine, such as Google or Bing.

These rankings are decided by the search engine algorithm.

In this course, we mostly focus on Google, because Google is the most popular search engine platform right now.

But, it’s also good to consider what optimizing for other search engines, such as Bing, or Yahoo could offer you.

So let’s talk about some factors that come into play when Google’s algorithm sorts the order of snippets they present.

We distinguish two different types of factors:-

On page seo and off page seo
On page SEO and off-page SEO


#1:- On-Page SEO.

#2:- Off-Page SEO.

On page seo and off page seo
On page SEO and off-page SEO


On-page factors are, you guessed it, elements on your own website, like site structure, content, and speed optimizations.

Off-page factors, on the other hand, aren’t present on your website. They include things such as links from other websites and social media attention.


There’s a lot of discussion about what’s important and what isn’t important when it comes to search engine optimization.

At first, we believe that it’s best to create a long-term SEO strategy that is focused on the user of your website.

In order to understand why we believe this, we have to talk about Google’s mission.

Google’s mission is to “organize the world’s information and make it universally accessible and useful”.

To help Google achieve its mission, we have to be user-focused. In other words, if your website is awesome, search engines want to show it to people, because it helps their users find what they’re looking for.

Let’s take a step back. We explained how SEO is about improving sites to make them appear high in the search results of a search engine.

But, how does SEO work in practice?

Let’s take a look at what a beginner might do when starting out with SEO.

By taking an Example:-

Let me introduce you to Roma.

Roma is an ambitious potter who wants to expand her business and start a blog site about the work she does.

This way she hopes to establish some internet presence, which she hopes will inspire people to buy her ornate vases, and build a bigger network.

She puts in hours of work, designing a beautiful site. She does it all by herself and she feels very proud.

Yet, she discovers that the site doesn’t get as much traffic as she would like. Roma wants to improve her site’s ranking on Google so more people will find it, but she’s not sure how.

Roma talks to a few friends who work in marketing, and she gathers several options to climb the search platform ranks.

1 – she could write quality blogs and improve her site’s internal linking.

2 – she could try to join or build a community that will provide her site with useful links.

3 – she could improve her site speed.

So, She decides to start off writing and publishing a blog about how traditional Dutch pottery inspires her because her shop customers have been asking her questions about that.

She also writes a detailed how-to on building your own mini oven for baking pottery in your backyard.

She was about to build one for her friend anyway! Roma puts relevant links to her own site in her blog.

For her next move, Roma decides to scour internet forums for like-minded pottery bloggers and she makes some new friends.

By creating a community they can help each other out. Not only by providing each other with Backlinks that make sense, but also by inspiring awesome new content.

Lastly, she texts her tech-savvy aunt for some help. In exchange for a pottery lesson, her aunt shows Roma how she can optimize her website’s speed.

The load time of her page decreased noticeably just by downsizing some of the pictures she was using! Happy with the changes, Roma coaches her aunt in shaping her first bowl on the pottery wheel.

At first, her ranking doesn’t seem to change much.

But, Roma continues working on her website. She diligently and holistically maintains her posts and pages.

Sometimes it’s hard to combine with her crafting, but she has a well-organized calendar to help her out. After some time the search engine seems to pick up on her expertise and bumps up her ranking.

Sweet success! As you can see, focusing on all kinds of different aspects of your website can help improve your rankability, which is why we advise practicing holistic SEO.

So, Just by following some simple and easy steps of on-page and of page SEO like what Roma does anyone can improve their website ranking on google.

The most important factor in SEO is Content what we write because ” Content is King ” if your content is good and original then your ranking will automatically increase because people one engage will come again and again to your website.

And, social media also play a good role in increasing traffic to your website if you are very active on social media and have good numbers of followers then you can share your website link your social media page and increase traffic.

In Off-page SEO the major factor is backlinks and good quality backlinks if you want to rank on google first page then you have to acquire both follow and do follow backlinks from a good and high traffic website.

Seo is a very vast process and cannot achieve in a short time, if you want to rank on google then you have to work hard and do both off-page and On-page SEO with full intent.

This is a simple and easy answer to what is Seo? ( Search engine optimization)

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